YETI- Built for the Wild

Published March 7th, 2018 by Bernardo

When you hear the word YETI do you think rugged, built to last coolers and drinkware or the abominable snowman? Both are lovers of the cold but head to head the coolers are tangible and will outlast the mysterious frozen big foot every time.

Established in 2006 by brothers Roy and Ryan Seiders after becoming frustrated with the quality of coolers available during their outdoor season. They felt buying a new cooler every year only to have it fall apart after frequent use was wasteful, annoying and they set out to change the game. YETI’s mission “Build the cooler you’d use every day if you could” embodies their passion for the outdoors, creating quality coolers that last up to 5 years, learning from experience and built for necessity.

YETI’s product offering has grown from the original wilderness-ready hard coolers. Currently YETI offers soft coolers, next generation ice buckets, drinkware that can keep ice up to 24 hours and maintain heat, keeping your morning coffee warm for hours, can koozies, waterproof bags, apparel, they even offer a foldable all seasons chair. YETI provides practical solutions for the ultimate outdoors person.

The OG coolers are rugged, built with rotomolded plastic which creates a solid, durable and impact resistant product. The extra thick Fatwall™ design hides up to 2-inches of insulation while the Permafrost™ pressure-injected commercial-grade polyurethane foam in the walls and lid makes sure your ice stays ice. The hard coolers range from a 16 can – 259 can capacity, feature T-Rex™ Lid Latches to prevent busted latches, Doublehaul™ Handles with military grade rope for durability, a Coldlock™ Gasket blocking heat from entering and locking in the cold, a Vortext™ Drain system eliminating leaks and much more.

YETI’s soft coolers, also called Hopper’s, are constructed with next generation technology utilizing materials found in HazMat suits and whitewater rafts, making it tough as nails. The Hopper’s high-density fabric is waterproof and resistant to mildew, punctures, and UV rays and the Hydrolok™ Zipper provides a completely leakproof product. The Hopper is made in sizes to fit any adventure, whether that’s on an extreme kayak fishing trip or a trip to remote salmon streams.

YETI’s range of drinkware, the Rambler series, is the ideal beverage vessel to keep your cold drinks ice-cold and your hot beverages piping-hot. The Ramblers have a capacity of 10 ounces all the way up to 1 gallon of temperature-controlled liquids. With 18/8 stainless steel construction, double-wall vacuum insulation, and a No Sweat™ Design, they’re perfect for the boat, backyard BBQ, or during down time in-between outdoor exploring.

Every YETI® bag is designed for extreme durability so you can take on any adventure with the most reliable gear bags out there. The Panga series features their EVA molded bottom which creates a sturdy, waterproof landing pad, Thickskin™ Shell constructed with high-density nylon which is nearly impossible to penetrate, stowaway mesh pockets keeping keys, wallets and other valuables safely tucked away and their signature Hyrolok™ zipper keep your things inside and water out. The Camino Carryall is YETI’s tote bag featuring a waterproof shell that can keep your wet boots and waders contained, keep dry gear inside protected from mud and puddles, and provide a tough barrier from sharp hooks and tool

 

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